YouTube, Google’s video streaming platform, has hiked prices on its monthly and annual Premium plans in the US for the first time since the subscription service was launched in 2018.
The YouTube Premium plan will cost US$13.99/month in the US, up $2 from before, according to the company’s website on Thursday. The price for its annual plan was hiked by $20 to $139.99.
Members who subscribed five years ago, including those who signed up originally through Google Play, will get three more months of subscription at the old price, according to YouTube.
YouTube had in April introduced new features for its premium users including letting them host Google Meet sessions to watch videos on the platform together with other users.
It has also hiked prices for YouTube Music by $1 to $10.99 in the US. The move follows similar price increases by Amazon Music, Apple Music and Tidal.
There have been no changes to YouTube Premium — Chavi Mehta, (c) 2023 Reuters